Social Media Management

1. Course Description

Social Media Management focuses on developing practical skills and strategic understanding of how organizations use social media to communicate, promote, and build brand visibility. Students learn how to plan and create content, manage social accounts, interact with audiences, and analyze performance using platform insights. The course also highlights trends, tools, and ethical considerations in the digital environment. By the end of the course, learners are able to coordinate effective social media activities and design complete social media strategies for individuals, businesses, and institutions.

2. Course Objectives

By the end of this course, students should be able to:

1. Understand the role and importance of social media in modern communication and marketing.

2. Identify and compare major social media platforms and their usage characteristics.

3. Develop content strategies that align with organizational goals.

4. Create and schedule engaging content for various platforms.

5. Manage interactions, comments, and feedback professionally.

6. Use analytics tools to track performance and measure engagement.

7. Apply ethical, legal, and responsible practices in social media management.

8. Design and present a complete social media campaign or strategy.

3. Learning Outcomes

Students who successfully complete this course will be able to:

• Demonstrate knowledge of key social media concepts, terminologies, and tools.

• Create platform-appropriate posts including text, images, video, and stories.

• Use scheduling and management tools such as Hootsuite, Buffer, or Meta Business Suite.

• Analyze social media data to make informed decisions.

• Manage social media pages for brands, organizations, or projects.

• Develop a social media plan with clear objectives, audience targeting, and content calendars.

• Show professionalism and ethical conduct while engaging with online communities.

4. Weekly Course Outline (Sample 12-Week Plan)

Week 1: Introduction to Social Media

• Definition and evolution

• Importance in communication and business

• The social media ecosystem

Week 2: Major Social Media Platforms

• Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube

• Strengths, weaknesses, user demographics

Week 3: Creating a Social Media Strategy

• Goals and objectives

• Understanding audiences

• Branding basics

Week 4: Content Creation Basics

• Types of social media content

• Writing captions and messaging

• Visual content and design principles

Week 5: Content Planning and Scheduling

• Content calendars

• Scheduling tools

• Posting frequency and timing

Week 6: Managing Social Media Accounts

• Page setup and optimization

• Community management

• Dealing with negative feedback

Week 7: Social Media Tools & Software

• Design tools (Canva)

• Management tools (Hootsuite, Buffer, Meta Business Suite)

• Monitoring tools

Week 8: Analytics and Insights

• Metrics and KPIs

• Understanding reach, impressions, engagement

• Using analytics for decision-making

Week 9: Advertising on Social Media

• Basics of paid ads

• Targeting and budgeting

• Boosting posts

Week 10: Social Media Trends

• Influencer marketing

• Short videos and reels

• Emerging technologies (AI, automation)

Week 11: Ethical and Legal Issues

• Privacy and data protection

• Copyright issues

• Responsible communication

Week 12: Final Project

• Students develop and present a complete social media campaign

• Review and feedback